I would say that this image is sexist as it is using this particular woman to encourage the male gaze and to invoke a pleasurable feeling towards the advertisement through the woman. This overtly sexualised image is stereotypical in advertising, encouraging sales through sexualised yet passive poses the woman never challenges the male gaze by meeting its eye.
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Why is that image sexist?
ReplyDeleteI would say that this image is sexist as it is using this particular woman to encourage the male gaze and to invoke a pleasurable feeling towards the advertisement through the woman. This overtly sexualised image is stereotypical in advertising, encouraging sales through sexualised yet passive poses the woman never challenges the male gaze by meeting its eye.
ReplyDeleteThat's my interpretation of it anyway.