Sexist images in advertising is unfortunately all to common whether it be in magazines, newspapers, internet or on television.
In this video, feminist Anita Sarkeesian explores the surge in the 'fembot' - a sexy, obedient, female robot which companies such as Heineken deem necessary to help sell their products.
You can watch the video here
- Julia
How do you define sexist?
ReplyDeleteThe merrium dictionary.. http://www.merriam-webster.com/dictionary/sexist ...says
ReplyDelete2 : behavior, conditions, or attitudes that foster stereotypes of social roles based on sex
..with this I agree that the fembot advertising campaign is sexist. I don't think a photo of a woman in a sensual pose is sexist.